The leader in rice cookers in South Korea with 73% market share has developed more than 300 recipes through its smart algorithm technology.
The brand is also well-known for its first-of-its-kind function of being able to cook germinated brown rice, or GABA (gamma amino butyric acid) rice.
Cuckoo International Sdn Bhd (CKI) chief executive officer Hoe Kian Choon said the South Korean brand achieved more than its RM10mil sales target last year despite being new to the country.
“We received overwhelming response for our products despite sceptics saying that the market had matured,” he said.
According to Hoe, Cuckoo’s quality, continuous product innovation and excellent customer and service support were what set itself apart from other more established brand names in Malaysia even though it arrived on Malaysian shores in December 2014.
“So far, we have 50 branches made up of sales and service centres nationwide.
“We are looking to set up more than 200 brand stores nationwide in the next two years, setting a new standard for healthier living products in Malaysia,” he added after a joint-venture signing ceremony between CKI and Cuckoo Electronics Co Ltd (CKE), represented by chief executive officer Brian Koo Bon Hak in Seoul.
Hoe said the CKE-CKI joint venture would further leverage on both parties’ resources and deliver customised products to the Malaysian market.
“We are confident of getting good response from the local market because Malaysian consumers are getting more concerned about healthier living,” he said, adding that rental packages for Cuckoo rice cooker and water purifier were also available.
Asked about the achievement CKI wished to make in the next five years, Hoe said his target was to get the company listed and have a production line set up in Malaysia.
“Besides, we also want CKI to be the South-East Asia hub for Cuckoo headquarters in South Korea,” he said.
So far, six Cuckoo brand stores have been established in Malaysia, with one in Penang, three in Kuala Lumpur, and one each in Johor and Sandakan; involving an initial investment of between RM50,000 and RM100,000 for each outlet.
Popular Malaysian personalities such as radio announcer Haniff Hamzah of Era FM, Sam Mak (dai bou) of 988 FM, singer-songwriter Henley Hii, celebrity DJ Nana Mahazan and Chan Fong were also featured as Star Users endorsing Cuckoo in Malaysia.
Cuckoo rice cookers are developed on four major technologies, namely smart algorithm, pressure cooking, heating technology and coating technology.
Rice cooker R&D specialist Kim Jae Gi, who developed the first pressure rice cooker for Cuckoo, said the company’s biggest strengths were its know-how and continuous R&D gained through the years.
“Cuckoo has the best technology in controlling pressure, which is the most important factor in rice cookers, as well as in controlling firepower and steam sealing.
“Besides, we also listen to our customers by developing thoughtful functions on the cookers and many smart taste algorithms for cooking.”
Kim said elements that determined the taste of rice were the quality of rice, the amount of water, firepower, pressure and rice cooker.
“The taste of rice is different depending on the time of harvest. Water affects the glutinosity of rice, while firepower ensures the rice is well-cooked.
“A higher pressure helps the rice to cook at maximum temperature, and a rice cooker with good functions is important to cook the perfect pot of rice.
“With all these concerns, Cuckoo offers the best techniques in controlling firepower and pressure, and creating the best-tasting rice,” he said.
Cuckoo products are manufactured through a mixture of machinery and manpower, with the latter focused on the assembly and inspection process.
“We have a strict quality control system, whereby every single spare part is inspected through pressure test and ageing test before it is used.
“We strive to ensure that only perfect products are sold in the market,” added Kim.
As for its water purifier range, Cuckoo claims to be the only company which has the technology to develop nano positive filter.
The recently launched Jazz model in Malaysia featuring the technology was also deemed the slimmest In&Out technology water purifier in the market which dispenses hot and cold water.
The nano positive filter is part of the six-stage filtration system in Cuckoo’s water purifier. It removes harmful substances, heavy metal and 99.99% of virus and bacteria from the water while preserving the mineral content.
It does this with a sediment filter, pre-carbon filter and patented natural filter. This combination of filters produce WHO-standard clean, mild alkaline water that is free from bacteria and heavy metal substances, while still rich in minerals, similar to the fluids in the human body.
Cuckoo water purifiers are No 1 in the South Korean market, with a unit sold every two minutes on its home shopping channel.
It provides the shortest filter replacement period of every four months and there is no water wastage throughout the filtration process.
Water purifier R&D specialist Na Young Min said the exteriorly slim purifier measuring 18cm in width easily fits in any space.
“It has an auto cleaning system and will clean its filters automatically when needed.
“An auto sterilisation system is also fitted, where it will automatically sterilise itself from the inner tube to the outer facet with electrolysed water. Therefore the purifier is always clean.
“It is also designed with a voice navigation system that almost everyone could easily use it,” he said.
Source: The Star Online News Dated: 03 Feb 2016